"I felt better knowing they operate their
own crematory. It gave me
the peace-of-mind I needed."
"I can't believe I waited so long
to pre-plan my services! Michele made
it so easy and she even came up with
a monthly payment plan to fit my budget."
"My fiancé was an avid rider.
Marie let us bring in his Harley for
the service and play his favorite Blues
music during the gathering."
"Mark took care of everything.
He called the church, ordered the flowers,
arranged for the music and even coordinated
the luncheon. It was a huge burden
off our shoulders."
"When Linda and Kris came to the
house to transfer my mom to the funeral home,
they knew we were not having a viewing so they
gave my sisters and I extra time to say good-bye.
I will always remember those last
few minutes with her."
"My father was spiritual, but not overly
religious. Their on-site chapel was the
perfect setting for the service, and the
in-house minister was wonderful.
It's as if he knew my Dad."
"Everyone was treated like family.
Their entire staff was so compassionate
and caring, especially Yssa who we spoke to
on the phone. Even the doorman and their
receptionist Vera knew our names and
made us feel at home."
"We told Roger we were very limited
on funds. He helped us plan a meaningful
service for our brother that we
"We had family coming from all
over for the service. It was nice that
they have three locations to choose from.
We were able to use the location that was
the most convenient for us."
"I like the fact that they have
served the community for over 100 years
and Buddy Phaneuf is the 4th generation
to take care of our family. We trust
the Phaneuf family with the most precious
people in our lives."
"We had never had to arrange a funeral
before. Bridget was so patient with us and
explained all of our choices. We had no idea
how many options were available to customize
and personalize a service. We decided on a
beautiful candlelight ceremony
to cerebrate Mom's life."
"None of our family was born
in this country. Phaneuf Funeral Homes
was very sensitive to our traditions and
"Mom wanted to honor my Dad's
military service. Not only did they make
all the arrangements with the Veteran's
cemetery and arrange for an honor guard,
Joanne got us benefits from the VA we did
not even know he was entitled to."
Why cremation? Some people like the idea of a simple funeral process; others prefer cremation to the decomposition process that occurs in a burial. For others, it’s cost; a cremation is often – but not always – less expensive than a funeral and burial in a traditional casket.
For a whatever reason, cremation has been growing in popularity over the past 10 years or so. Even as late as 1998, the cremation rate in the United States was just 28 percent. Today, the number of cremations has surpassed burials, and by 2030, the cremation rate is expected to be over 70 percent. New Hampshire is among the top 10 states when it comes to cremation at almost 72 percent.
Still, many people aren’t really familiar with the cremation process, and may misunderstand the process, which is simple and dignified. If you’d like to learn more about cremation, read on: Here are 5 facts you may not have known:
Cremation does not involve fire. It’s true: The deceased’s body is placed in a special furnace that reaches extremely high temperatures – 1,500 to 2,000 degrees F. The entire process takes two to three hours, and there is never any flame involved.
Cremains are not ashes.
Cremation reduces the body to bone fragments. Those are placed in a processing machine that makes the fragments a consistent size. The final material – known as cremains – is then placed in a container. Cremated remains resemble coarse sand and are whitish to light gray in color, with a weight of between 4 to 6 pounds for an adult.
Most religions allow cremation.
A few – such as Orthodox Jews and Muslims, Eastern Orthodox and some Fundamentalist Christians – don’t, but most others do. Most Protestant churches accepted cremation in the early 1900s, while the Catholic ban on cremation was lifted by the Pope in 1963.
You can only cremate one body at a time. You may have heard horror stories about the cremains of loved ones being mixed up with the cremains of other people, but that won’t happen. Not only is it illegal put more than one body in the cremation chamber, most aren’t big enough to fit more than one. Our Peace of Mind cremation process ensures human error is minimized and that the cremains you receive are the correct ones. However, if you would like your cremains to be mixed with those of a loved one, you can get a companion urn created for that
Neither a casket nor embalming is required for cremation. All that is required by state law is an alternative container constructed of wood to be cremated with the body. Embalming is absolutely not necessary and it’s against the law for a funeral home to tell you otherwise.In addition, you do not have to buy an urn from the crematorium or funeral home, but you do need to provide a container of at least 200 cubic inches that can accommodate the cremated remains.
Not everyone has been to a funeral or has experience with cremation, so when it comes time to make final arrangements for either yourself or a loved one, you may be unfamiliar with some of the terms being used. To help make the process easier, here are 35 common terms that you may come across when making final arrangements:
Apportionment – When cremated remains are divided up between friends and loved ones and, perhaps, for spreading in a specific location.
Arrangement conference – The meeting between the family and a funeral director to discuss final arrangements. The conference is usually held in an arrangement room, but can also be held at the hospital or at home.
At need – Arrangements made at the time of death (as opposed to preplanned arrangements).
Burial certificate or permit – A legal document issued by city and town clerks, authorizing burial, cremation or entombment.
Casket – Also called a coffin, a container made of wood, metal or plastic that holds the deceased’s body. Under federal law, funeral homes are required to accept caskets that consumers have purchased from another source or that you have built yourself.
Certified death certificate – Usually prepared by the funeral home; a legal document filed with the state to verify an individual’s death. A valid death certificate is needed for a family to make insurance claims and collect other death benefits.
Columbarium – A structure that’s similar to a mausoleum, but holds cremains rather than bodies.
Committal Service – Also known as a graveside service; the final part of the funeral service when the deceased is buried in the ground or entombed in a mausoleum.
Cosmetology – The use of cosmetics to give the deceased a more lifelike appearance, especially when there will be a visitation.
Cremains – The cremated remains of the deceased
Crypt – A vault or chamber in a mausoleum that holds the deceased’s remains.
Embalming – A method of preserving and sanitizing the deceased. This is done by injecting an antiseptic preservative through the circulatory system.
Eulogy – A speech of praise given to honor the deceased.
Family Car – The vehicle, often a limousine, dedicated to carrying the family to the service and burial.
Family room – A separate room in the funeral home for the family of the deceased to have some privacy.
Full couch – A casket that is completely open, showing the deceased from head to toe; a half couch is a casket that only opens halfway, showing the deceased from head to waist.
Funeral service – The ceremony, religious or otherwise, that marks the death of an individual.
Grave liner – A container placed in the ground to keep the walls of the grave from caving in. The casket is lowered into the liner at burial. A vault is similar, but more substantial. A grave liner only covers the top and sides of a casket, while a vault surrounds the casket.
Inter – To bury the body of the deceased.
Inurment – To place cremains into an urn.
Mausoleum – An aboveground structure used for placement of casketed remains.
Memorial service – A ceremony held to honor the memory of the deceased; often held without remains.
Next-of-kin – A person who is the nearest relative of the deceased and who is responsible for making decisions about final arrangements.
Pallbearers – A group of individuals who carry the casket. Pallbearers are often friends and relatives of the deceased.
Preplanning – When an individual makes his or her own final arrangements ahead of time. Preplanning doesn’t necessarily require prepayment.
Private service – A service that is by invitation only.
Procession – Also known as a cortege; a line of vehicles that travels between the funeral home or church and the cemetery.
Register – A book in which mourners can record their names at the funeral home when they pay their respects to the deceased.
Reposing room – Where the deceased’s body lies in the casket until the funeral service.
Viewing – Also known as a viewing; a period of time during which the deceased’s body is displayed at the funeral home, so friends and family can visit and pay respects.
We generally think of funerals as somber affairs, comprised of three components: a wake, a funeral and a burial – or memorial service in the case of cremation.
There are exceptions: In New Orleans, for instance, jazz funerals are both a sad and joyous affair. A jazz funeral is usually held for musicians and blends several cultural traditions – some of which see celebrating death as a way to please the spirits who protect the dead. In a jazz funeral, the band leads the funeral procession, starting with songs of lament and later transitions to more raucous melodies coupled with dancing by mourners.
In the rest of the world, funeral traditions vary greatly and differ from ours in many ways. Dancing at a funeral? In some parts of Madagascar, there is a tradition, known as Famadihana, in which every few years, relatives unbury their dead in order to replace their clothes with fresh ones. The relatives walk the remains of their loved one around the village, play music, drink and dance. Afterwards, they put their dead back in their graves until the next gathering.
In Ghana, funerals are lavish affairs: They generally cost between $15,000 and $20,000, according to CNN. Billboards are erected to publicize funeral arrangements and Ghanaians often bury their dead in coffins that symbolize what the deceased did for work or something special about him or her. These “fantasy coffins” take all shapes; that can range from an airplane to a Coca Cola bottle, or even a cell phone. In this way Ghanaians mourn, but also celebrate the life of the departed.
In South Korea, where burial space is at a premium, a law was passed that requires families to dig up their dead after 60 years. Because of that, cremation has become much more popular: in fact, more people are now cremated than buried in South Korea. A recent development in the way they treat loved one’s cremains is to have them compressed into colored beads that are then stored in a jar.
The Tinguians in the Philippines dress the deceased in his or her best outfit and then seat the body in a chair. The body remains there for several weeks, often with a lit cigarette placed between the lips. In mountainous areas of the Philippines, some cultures still practice the tradition of hanging coffins from high cliffs in order to place the dead closer to heaven.
Funeral rites have been around since the dawn of man and there are as many different traditions as there are cultures in the world. Some cultures leave their dead out in the open, others bury their dead in caves. Many of these traditions seem very odd to us, but then, our traditions may seem very odd to other cultures. The most important thing is that family and friends find the best way to remember loved ones and celebrate their life with dignity and respect – however tradition dictates.
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Phaneuf Funeral Homes & Crematorium and the Cremation Society of New Hampshire can assist you with personal funeral arrangements that meet your needs and customs. For a free consultation, click here.
Even though it’s inevitable for all of us, many of us don’t like talking about death. So talking about our wishes for funeral or cremation arrangements is an uncomfortable subject for not only us, but our families as well.
But, it’s important to have plans in place – especially if there are things you very much want for your funeral or cremation, burial or disposal of your cremains. The only way you can be comfortable that your wishes are carried out is through preplanning.
Preplanning doesn’t necessarily mean prepaying. If you simply want to have your final arrangements known in advance – down to the type of ceremony and casket – you can do that without paying a dime. Putting your wishes in writing is the best way to make sure there is no confusion about your intentions at the time of your death.
If you do decide to prepay for your funeral or cremation expenses, there are a few ways you can do it.
Preneed Funeral Insurance
Preneed funeral insurance is usually tied to a specific funeral home, crematorium or funeral service provider. Preneed funeral insurance is a type of whole life insurance, that is, a policy that remains in force throughout the insured’s life. It accumulates cash value and has a built-in growth rate. Our preneed funeral insurance locks in your future costs at today’s prices – but be aware that not all funeral home policies do.
The first step is to choose a provider. If you don’t have a specific funeral home in mind, meet with several and compare plans before making your decision on funeral insurance. All funeral homes in our area offer some sort of preplanning program and all are priced competitively.
Once you decide on the funeral home and sign a preneed contract, a preneed funeral insurance policy will be issued for the same amount as your preneed contract. We place funds in an Irrevocable Mortuary Trust account, in accordance with state law. This trust is insured and the funds gain interest, which we maintain in the account to offset future price increases.
Final expense insurance
Final expense insurance isn’t tied to a specific funeral home. You can choose – and change – your funeral home at any time. These policies also cover other final costs aside from funeral costs. The advantage of final expense insurance is that this type of policy often has lower premium payments than preneed funeral insurance policies. The down side is that these policies accumulate little or no cash value.
Final expense insurance can either be whole life insurance or it can be term (temporary) life insurance that provides coverage only for a specific period of time and only pays out if you die within that specific period.
You can set up your own burial trust fund, known as a “Payable on Death” trust. It’s done at a financial institution – bank or credit union – and is simply a bank account. It earns interest and is very flexible: You can close the account, change banks or change the beneficiary at any time. Upon your death, it is paid out to the beneficiary, you named, who then uses the money to pay for your funeral expenses.
However you decide to do it, preplanning ensures that all of your final wishes will be fulfilled. When you prepay it provides you and your family additional peace of mind in knowing that expenses will be covered. It’s the best gift you can leave your loved ones.
This is an overview of the alternatives available. Be sure to talk to your funeral home, lawyer and/or tax advisor before entering into a contract.
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Phaneuf Funeral Homes and Crematorium offers preplanning and payment options to fit your needs. To get more information, click here.
Trust is not something you build overnight. That’s why, when you’re looking for a funeral home, you want to find one that has a long history of trust; that’s what you’ll find with a family-owned funeral home.
In the 1990s, the funeral home industry saw big conglomerates buy up many smaller funeral homes. Don’t be fooled: While a funeral home may have been in your community for years under the same name, that funeral home could have sold out to a large conglomerate with a focus on little more than profit.
When it comes to funeral and cremation planning, it’s important to know who you’re dealing with. Phaneuf Funeral Homes and Crematorium has been owned and operated by the Phaneuf family for four generations in our community. We are one of the oldest continually-owned family funeral homes in New Hampshire and we are deeply committed to supporting our communities, as well as local charities and nonprofit organizations in the communities we serve.
Here are 10 good reasons to choose a family-owned funeral home:
We are locally owned and operated, and are independent.
We have one goal: to make our business the best it can be for you and your loved ones.
We are not beholden to shareholders, governed by corporate mandates or driven by solely by profit.
Many family-owned funeral homes have been in business for generations, so they have built a legacy of trust in the community.
You can feel comfortable knowing that after the funeral is over, our staff is still in the community and will be there for our clients.
Our staff has a personal relationship with their community; they live in the area and are often very active in the communities they serve.
Family-owned funeral homes contribute to the local economy.
Much of the staff is local and often graduates of local colleges.
We are aware of, and appreciate local customs and understand the expectations of our clients.
We are always a good neighbor – not because we have to be, but because we care about our community.
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Phaneuf Funeral Homes and Crematorium has been serving the public since 1906. We are the largest provider of funeral services in the state, and we operate three full-service funeral homes, two crematories, two non-denominational chapels, and a cremation society. To request a free brochure and planning guide, click here.
A “60 Minutes” episode recently told the story of people who had wrongly been declared dead and ended up on the U.S. Social Security Administration’s Death Master File, a computerized list containing some 86 million names. As a result, these people were denied loans, couldn’t use their credit cards and couldn’t rent an apartment.
Patty Young of Mason, NH, told CNN Money that she was mistakenly declared dead due to a “keystroke error.” Even once she got the mistake fixed, someone filed a tax return in her name, likely as a result of that one keystroke.
For others, fixing the problem involves a lot of red tape and a lifetime of problems.
In another CNN Money article, one woman said “My life is still a nightmare three years later, after correcting errors with the Social Security Administration. I am disabled with no health care insurance and could not purchase my heart and blood pressure medicine.
“I can’t open a bank account in my name, and I couldn’t renew my driver’s license until I had someone come into the police station and vouch for me. I can’t even get a full-time job to bring in money because no one will hire me once they find out I’m dead.”
This past Monday, the Senate’s Committee on Homeland Security and Governmental Affairs held a hearing on the problems with the Social Security death records. At that hearing, Judy Rivers recounted her ordeal after being declared dead. She noted that while she and others have had problems convincing agencies that they are alive, at the same time, families of people who actually have died have difficulties proving that the deceased is their family member.
Fortunately, as serious as these problems are, they represent less than 1/3 of 1 percent of the Social Security Administration’s transactions. A far greater problem is when people aren’t reported dead and relatives continue to collect social security payments, or criminals get access to those social security numbers and commit tax fraud, social security fraud, and credit card fraud, costing the United States and merchants billions of dollars.
According to the Social Security Administration some 6.5 million people over the age of 112 have no death certificates on file. The Associated Press reports that there are only 42 people known to be that old in the entire world and just 13 people receiving Social Security benefits in the US who are age 112 or older.
The Death Master File is used by banks and credit agencies, federal agencies and state and local governments. Until recently, parts or all of the file have been available for sale, but Congress tightened access so that only those who are “certified” can access the full file. It’s estimated that tighter restrictions on the DMF could save taxpayers more than $700 million in fraudulent tax refunds alone over 10 years.
Patrick P. O’Carroll, Jr., Inspector General of the U.S. Social Security Administration told “60 Minutes” that the agency now has some tools to help cut down on fraud. If an elderly person hasn’t been on Medicaid for three years, they call and see if the person is still alive; if they are over 100, “We reach out to see how they’re doing.”
While about a dozen states don’t have a statewide electronic system for filing death certificates, New Hampshire does. Here, the funeral home is required by law to file the death certificate electronically – then the Social Security Administration is automatically notified via the New Hampshire Bureau of Vital Records.
There have been times when families, for one reason or another, don’t want to provide us their loved one’s Social Security Number, saying that they will notify Social Security themselves. While most of the people are well-meaning, others may not want Social Security notified so they can continue to receive monthly Social Security or other payments.
Social security fraud is a growing problem, and while the state of New Hampshire does a good job of containing it, not every state does. For those people who commit fraud, O’Carroll has a message:
“We’re going to find you, we’re going to arrest you, and we’re going to get the money back.”
Last week I talked about some of the important documents you should gather and store in a safe place so family members can easily find them when you die. Among them are any passwords for online accounts you may have. Today, let’s talk about what happens to your online accounts, specifically social networks — when you die.
It’s important to know that leaving passwords behind so loved ones can access your account may not be enough. As the Associated Press reported last year, “most company’s ‘terms of service’ agreements prohibit anyone from accessing an account that isn’t theirs.” And it may take some wrangling to cancel a loved one’s account when they die. Facebook, for instance, says that “Verified immediate family members may request the removal of a loved one’s account from Facebook,” while Twitter says “we can work with a person authorized to act on the behalf of the estate or with a verified immediate family member of the deceased to have an account deactivated.” In order to do that, the survivor must provide your death certificate, their drivers license and a signed statement.
Facebook also allows you to specify whether you want your account deleted after death or if you want a “memorialized account,” where friends and family can share memories after you die. While you can name a legacy contact who can write a pinned post, respond to condolences and post photos, that person can’t log into your account and make changes.
Because social media is relatively new, this area of law is also relatively new and many states haven’t addressed the issue yet. The Uniform Law Commission has proposed an act, Fiduciary Access to Digital Assets, that can be enacted at the state level. The act ensures account-holders retain control of their “digital property” and can plan for what happens to those accounts after their death. “Unless the account-holder instructs otherwise, legally appointed fiduciaries will have the same access to digital assets as they have always had to tangible assets, and the same duty to comply with the account-holder’s instructions.” It has been enacted in Delaware and introduced in 17 other states. New Hampshire is not one of them.
Of course, not everyone wants their loved ones to access their social media accounts after they die. Consider whether you want others to be able to see all of your emails, private messages or your online dating profile. In that case, forego leaving the passwords and stipulate in your will that no one should have access to your online accounts, except perhaps your lawyer or someone to whom you grant power of attorney.
WebpageFX has created an infographic that provides a great visual overview of this topic that will help you understand each social media site’s policies and requirements to deactivate your accounts. To see it, click here.
Phaneuf Funeral Homes and Crematorium opened in 1906 and is one of the oldest continually-owned family funeral homes in New Hampshire. We are the largest provider of funeral services in the state, and we operate three full-service funeral homes, two crematories, two non-denominational chapels and a cremation society. For more information, go to http://www.phaneuf.net/.
Nobody wants to think about death and dying, but the fact is, death is an inevitable part of life: A gift you can give your family when you pass is to have your affairs in order so that in addition to losing a loved one, they won’t have the worry of being unable to find the necessary documents needed to carry out your final wishes.
The first step is to put all end-of-life documentation and directives in one secure place and to let your loved ones know where that documentation will be. At your death or if you are unable to make your own decisions, this will greatly help to uncomplicate an already difficult and emotional process for them.
There a number of documents you will need to get in order, but let’s start with the basics. Ask yourself these questions to determine which documents you will need to have:
What do I have and who will I leave it to?
You will need a basic will and an inventory of your assets. This way you can designate who gets your possessions (or else the state may decide) and who will have custody of any minor dependents (or else the courts may decide). A will also indicates who should be the executor of your estate.
Do I have insurance or other benefits?
Have any forms on file that summarize your benefits (such as life insurance or retirement funds) and who the beneficiaries will be.
Do I have financial assets that need to be managed?
Have a financial power of attorney document drawn up to give control of your finances to the person you wish to carry out any monetary transactions.
Who do I want to make health care decisions for me if I am unable to do it myself?
A health care proxy and a medical directive will give someone you choose the power to make medical decisions for you and to carry out any end-of-life wishes if you are unable to do that.
Who do I need to be notified if I die?
Providing your loved one with contacts – personal and professional – will help them inform people of your passing and allow them to connect with utilities and service companies – such as oil delivery – and close your accounts. Also leave information about any credit card accounts – and passwords – so your executor can cancel those accounts. And don’t forget about social media accounts. Facebook, for instance, requires a “verified immediate family member” to request account removal.
Do I want to be buried? Cremated
Your funeral wishes should be spelled out. Considerations such as whether you want a funeral and burial, cremation, or other wishes should be readily available to family members so that your wishes are carried out.
There are many other records that you will want to gather and keep in a secure place – and of course, inform relatives or executors where they are stored. These are the basics. To get an idea of the other documents you will want to have on hand, see the Wall Street Journal article. “The 25 Documents You Need Before You Die,” and check with your lawyer or financial professional for further guidance.
Cremation has become increasingly popular in the last two decades. The cremation rate in the U.S. has grown from 14.9% in 1985 to an estimated 44.2% in 2015, according to the Cremation Association of North America (CANA). New Hampshire is seventh in the nation for cremations at 66.7%.
With the cremation rate steadily growing, it’s no surprise that people would look for new and different ways to handle their “cremains” and that an industry would grow up around providing people with just that.
From putting the cremains in a columbarium (a mausoleum for ashes) to having them sent into space, there are a number of surprising things you can do with your – or a loved one’s – ashes:
Make them into jewelry – Whether a pendant, bracelet, locket, or even a diamond, a small amount of ashes can be used to create a keepsake item of jewelry. Life Gem, for instance, will create a high-quality diamond from a lock of hair or cremated ashes.
Use them to grow a memorial tree – Want to go green? Bios Urn is a biodegradable urn that contains ashes, soil and a seed that will grow into a tree. Bios Urn currently offers eight tree species, but you can use any kind of seed.
Help rebuild a coral reef – The cremated remains are incorporated into an environmentally-safe cement mixture used to create artificial reef formations. Eternal Reefs will place the “urn” in a permitted ocean location that you choose.
Incorporate them into blown-glass sculptures – Rising Phoenix Glass in Ohio, will encase a small amount of cremation ashes into blown glass to create unique artwork.
Make bullets out of them – The ashes are placed in live ammunition – caliber and gauge can be specified to best reflect your loved one. Holy Smoke is a business dedicated to the ashes-to-bullets service.
Use them in a tattoo – Carry your loved one with you always – and permanently – by having his or her ashes mixed in with ink for a tattoo.
Send them off in fireworks – Several companies, including Heavens Above Fireworks, will incorporate the ashes into fireworks to send your loved one out in a spectacular burst of pyrotechnics.
Store them in a custom urn that looks like the deceased –
CremationSolutions offers the option of creating an urn in the likeness of the deceased. You can choose from a bust or an action-figure-like model in a variety of styles, including Indiana Jones and Superman.
Use them in paperweights – Companies such as Grateful Glass will put a small amount of cremains in layers of glass and create a one-of-a-kind keepsake through glassblowing techniques
Press them into a vinyl record – And Vinyly, a UK company will press ashes into a vinyl record with music of your choice. You get 30, 24-minute copies of a record, each one containing a bit of ash, for £3,000 ($4,000 USD). For the more unconventional; the website is not for the faint of heart.
And if you’re considering what to do with the ashes of a pet, most of these services are available for pets as well as their masters.
Funeral homes and crematoriums have to maintain a delicate balance when it comes to advertising: People don’t want to feel like their loved one is a commercialized product, yet funeral homes are businesses just like the other business that people patronize. Like other businesses, funeral homes and crematoriums need people to use their services and they need to make people aware they are available.
Advertising their services doesn’t mean funeral directors will treat your loved one with any less respect, care, or thoughtfulness: yet some people get very offended by ads in general interest publications, newspapers or even on Facebook. Marketing funeral services can be problematic and funeral directors try to create tasteful, non-offensive marketing materials.
Try as hard as they might, sometimes they fail.
Just this week one crematorium ignited controversy when it published some ads people found disturbing and offensive. The ads took a meme-like approach and featured children.
According to Ad Week, the model for the ad was the crematorium owner’s daughter.
In the wake of the Nationwide Insurance Super Bowl ad that featured a child who had died in an accident, people got angry. Some people expressed outrage, prompting the crematorium to issue a response, saying the ad campaign “was intended to be a lighthearted and with no underlying message. We missed the mark on getting our intended message to the public.”
Two of the other ads in the campaign:
People’s ideas of what is lighthearted, appropriate and tasteful vary: some people posted on St. Louis Crematorium’s page that they thought the ads were fine. And, of course, no one ad is going to make everyone happy.
The lesson here is to know your audience – especially when you’re dealing with a subject as difficult as death.
Here are a few other campaigns that may have missed the mark a bit: