The baby boomers – known as the generation that redefined traditional values and were a major catalyst in changes to lifestyle and social norms – are continuing to live up to their reputation, even as they begin to face end-of-life realities.
With just under 25 percent of the U.S. population over age 55 in 2011 (according to the Census Bureau), it has become apparent that funeral service providers need to pay attention to the unique demands of these consumers, who like to plan ahead and want to customize every detail of their final arrangements.
We see a great deal of this in the services we provide at our firms. We have hosted funerals where food / passed hors d’oeuvres are provided during the services, jazz and rock bands have played, Harley Davidson’s are used in the funeral procession, with the urn strapped to it, and where classic and muscle cars were used in the funeral procession. Of course customized caskets, urns and keepsakes are also a growing trend. We are continuously kept on our toes with new and unique requests and our funeral directors are tasked with thinking outside the box, to meet the growing demand for these value-added services.
CNBC recently published a very interesting article on this topic, which I invite you to read: http://www.cnbc.com/id/100788587#_gus